Sneakerheads and fashion enthusiasts, get ready to mark your calendars because a highly anticipated collaboration is set to drop on September 7. thisisneverthat, a renowned streetwear brand hailing from South Korea, is teaming up with New Balance to bring us the thisisneverthat x New Balance 550 silhouette. It features a canvas upper, sleek black outsole and midsole, and striking cracked leather branding. This collaboration is poised to make a significant impact in the world of streetwear and sneakers. In this article, we’ll delve into the details of this exciting release.
The Iconic New Balance 550 Gets a facelift New Balance has long been known for its classic and timeless sneaker designs, and the 550 is no exception. Known for its basketball heritage, the 550 has garnered a dedicated following over the years. Now, with the creative touch of thisisneverthat, it’s taking on a whole new life.
Key Features of the thisisneverthat x New Balance 550
**Canvas Upper**
The shoe boasts a canvas upper, a departure from the typical leather and suede materials often seen on New Balance models. This choice adds a unique texture and a more casual vibe to the classic silhouette, making it suitable for everyday wear.
**Black Outsole and Midsole**
The solid black outsole and midsole provide a sleek and minimalist contrast to the canvas upper. This design choice not only enhances the shoe’s overall aesthetic but also ensures durability and comfort.
**Cracked Leather Branding**
One of the standout features of this collaboration is the cracked leather New Balance branding in black. This detail adds an element of ruggedness and uniqueness to the shoe, making it a conversation starter.
thisisneverthat: A Brief Introduction
Before diving into the collaboration, let’s take a moment to get acquainted with thisisneverthat. Founded in 2010 by three friends, this South Korean brand has steadily risen to prominence in the streetwear scene. Known for its minimalist yet bold designs, thisisneverthat has a knack for blending elements of street style with high-quality materials and craftsmanship. Their innovative approach to fashion has earned them a dedicated global following.
Color Options and Availability
The thisisneverthat x New Balance 550 collaboration will be available in three distinct colorways:
1. Brown: For those who appreciate earthy tones and versatility, the brown variant offers a classic yet stylish choice.
2. Green: Embracing the current trend of vibrant colors in streetwear, the green option adds a pop of personality to any outfit.
3. Lavender: Ideal for those seeking a unique and eye-catching pair of sneakers, the lavender iteration is sure to turn heads.
The thisisneverthat x New Balance 550 collaboration is a testament to the power of creative partnerships in the world of fashion and sneakers. This fusion of New Balance’s timeless silhouette with thisisneverthat’s unique design sensibilities promises a sneaker release worth anticipating. So, mark your calendars, as the Brown colorway drops on September 7th.
Stay tuned for more upcoming releases. Until then check out our Weekly Sneaker Roundup.
