Last week was pretty quiet in the sneaker world, but there were still a few noteworthy drops worth mentioning. Nike SB released a Dunk Low in a bold dark red colorway, offering a deep, rich tone perfect for fall rotations. The Air Max Uptempo also returned in a classic black and white colorway, a clean and timeless option for retro basketball fans. Surprisingly, the JA 2 Kool-Aid Pack didn’t fly off shelves and sat in stores, despite its vibrant color scheme and fun theme.
This week’s sneaker release rundown brings a few exciting drops I’ve got my eye on. Even though I’m not the biggest Puma fan, their latest Squid Game collab is definitely catching my attention. Also, Nike and Levi’s have teamed up for a denim-inspired Air Max pack that blends streetwear and sneaker culture seamlessly. Let’s get into the details of this week’s sneaker release rundown.
July 10th Sneaker Release
Puma x Squid Game Palermo ‘Lights Out’
Colorway: Puma Navy/Bright Melon
Style Code: 403859-01
Retail Price: $90
Puma teams up once again with Netflix’s Squid Game for this season three-inspired Palermo ‘Lights Out.’ The sneaker features an all-black leather upper that’s sleek and mysterious—just like the series itself. Bright pink accents on the stitching add contrast, while white and purple detailing throughout the upper provides extra visual depth. Metallic silver lace dubraes nod to the show’s iconic visuals, and Puma Palermo is subtly embossed on the side panel in black. On the tongue, Squid Game branding completes the look. Expect these to drop in men’s sizes for $90 on July 10th. Check Puma online or the app.
New Balance Made in USA 992
Colorway: White/Marsh Green
Style Code: U992GB
Retail Price: $199.99
Also releasing on July 10th is the New Balance 992 Made in USA edition. This version holds at least 70% domestic value, showcasing a blend of craftsmanship and premium materials. The upper is built with a clean white leather and mesh combo, highlighted by marsh green and blue suede accents. A blue New Balance logo sits on the tongue, paired with a white “992” badge underneath. Comfort is a priority here, with ENCAP, C-CAP, and ABZORB cushioning layered throughout the midsole and heel. NDURANCE rubber completes the outsole for durability. These will be available in men’s sizing for $199.99 via New Balance online.
July 11th Sneaker Release
Puma x Squishmallows Easy Rider
Colorway: Warm White/Teak/Puma Black
Style Code: 405105-01
Retail Price: $100
Squishmallows have taken over households everywhere—and now, they’re heading to the sneaker world. Puma’s Easy Rider silhouette, a 70s classic runner, gets a playful makeover in this Squishmallows collab. The upper features soft white suede, paired with brown and black suede accents at the forefoot and heel. A multicolored Squishmallows logo pops near the heel, and the tongue and lace dubraes display a cute Squishmallow cat graphic. The lugged rubber outsole finishes the look with subtle grey tones. Releasing in women’s sizes on July 11th for $100 via Puma’s site and app.
Air Max 95 x Levi’s ‘Black Denim’
Colorway: Black/Anthracite/Gym Red
Style Code: HM4743-001
Retail Price: $195
Nike and Levi’s link up for an Air Max 95 that’s steeped in denim heritage. The sneaker features an all-black denim upper with distressed, frayed edges throughout, offering an edgy, worn-in vibe. A black Air Max patch decorates the tongue, while the red Levi’s tab on the side panel is an unmistakable nod to the iconic denim brand. Inside, red insoles flaunt Levi’s and Nike logos, while the matte black midsole houses the familiar Air Max cushioning. Red outsoles with Levi’s branding complete the look. These come with extra red laces, a special Levi’s hang tag, and a custom box. Dropping July 11th in men’s sizes for $195 via SNKRS.
Air Max 95 x Levi’s ‘Light Orewood Brown’
Colorway: Light Orewood Brown/Gym Red/White
Style Code: HM4743-100
Retail Price: $195
Balancing out the darker pair, this Air Max 95 x Levi’s comes in a Light Orewood Brown colorway, serving as the brighter counterpart. The upper is covered in off-white denim with frayed detailing along the signature wavy panels. A white mesh tongue and Air Max patch complete the upper, while red insoles and Levi’s branding add a pop of color inside. The white midsole houses Air Max cushioning, and a gum outsole with Levi’s logo on the underside wraps it all up. Packaged with extra laces, a hang tag, and a Levi’s-themed box, these also release on SNKRS July 11th in men’s sizing for $195.
Final Thoughts
This week’s sneaker release rundown brings a nice mix of collabs—from Netflix to denim legends—and some playful nostalgia with Squishmallows. Whether you’re after the bold Squid Game Palermo, classic New Balance 992, or street-ready Air Max 95 x Levi’s, there’s plenty to look forward to this week.
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